We research the old boys!

Sometimes it's not enough just to know who your senior customers are. The decisive factor is why they act the way they do. This is exactly where we come in: With our unique psychographic model, we take a look behind the numbers - at the motivations, values and consumer attitudes of senior citizens.

What makes it special? We operate the only senior citizens panel in Europe that integrates a psychographic model. This means that we not only provide you with data, but also real insights to better understand the 60+ generation - and to address them in a targeted manner.

With our online surveys, you can quickly and cost-effectively obtain representative data to identify trends and patterns in the senior target group. By using structured questionnaires, we collect precise information on attitudes, preferences and behaviors. Our methodology guarantees high data quality and enables you to make well-founded decisions for your marketing strategies.

Face-to-face surveys create the opportunity for direct contact - a decisive advantage, especially for senior citizens who are less online-savvy. This method not only offers the opportunity to collect representative data, but also to better understand the context and obtain precise feedback.

Another plus point: personal surveys can also record impressions of the feel, handling or functionality of products in real time. This provides you with well-founded information that goes far beyond pure figures and offers a clear basis for product and target group-oriented decisions.

With our qualitative focus groups, we dive deep and explore the crucial questions: "Why?" and "What's behind it?" In a dynamic exchange, senior citizens share their experiences, opinions and attitudes.

This method makes it possible to shed light on topics from different perspectives and gain valuable insights into the needs, wishes and decision-making processes of the target group. The direct interaction between participants promotes authentic answers and provides you with the "soft factors" that often remain hidden in traditional surveys.

Results from focus groups are particularly helpful for developing new ideas, optimizing products or tailoring communication strategies specifically to the senior target group.

In-depth interviews make it possible to listen very closely in personal conversations: Individual senior citizens are interviewed in detail, allowing deeper insights into their individual opinions, needs and experiences to be gained.

This method offers a protected setting that encourages openness, especially when dealing with sensitive topics such as health, complaints or personal challenges. One-to-one conversations make it possible to understand complex relationships and bring emotional aspects to the fore that are often less prominent in group discussions.

With these valuable insights, you can develop targeted solutions that really make a difference and take the wishes of your target group into account in the best possible way.

Would you like to know how your products or services are received by senior citizens? No problem! We organize targeted product tests in which functionality, handling and acceptance are put to the test - evaluated directly by your target group.

Senior citizens keep a diary over a defined period of time in which they document their daily consumption habits and media use. This method enables us to gain authentic insights into their everyday lives and identify recurring patterns and relevant trends.

The results provide valuable information for tailoring products and services to the reality of this target group's lives - practical, data-based and taken directly from real life.

Our senior citizens slip into the role of anonymous testers and take a close look at your services or products. Whether visiting stores, using hotlines or testing offers - they evaluate according to clearly defined criteria and provide honest, practical feedback.

The result? You will find out exactly what is going well and where there is room for improvement in order to tailor your offers even better to the needs of your target group. Directly, objectively and with a focus on what counts.

Senior citizens test websites, apps and other digital products specifically for user-friendliness. They show us what works well and where there are obstacles - especially from the perspective of older users.

The results provide valuable insights for optimizing digital offerings so that they are intuitive, accessible and ideally suited to the older target group. So that your digital solutions are a success for all age groups.